Prerequisites🔗
- Create a Facebook Pixel.
- Create a payment success page on your domain and add the Facebook Pixel to it.
Add your Facebook Pixel on your payment success page. This helps you track payments and conversions from your Facebook advertisements.
You should integrate Facebook Pixel on your payment success page to track and analyse the advertisement conversion to payments if you:
Let us assume you run a website selling pet supplies. You attract customers using advertisements on Facebook and sell them pet products using Razorpay Payment Pages.
To track and measure the effectiveness of these Facebook advertisements and how many of them convert into purchases, you need to add a redirect from your Payment Page to this success page.
To do this:
Every time a customer successfully completes a payment, they are directed to the success page. Facebook pixel tracks this event.
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